Third Wave Coffee Shop Meaning
For a third wave coffee shop coffee isn t just a commodity or a source of caffeine.
Third wave coffee shop meaning. Unlike the first wave where it was about consumer s access to coffee third wave coffee is the result of everyone s hard work. How is it different to specialty coffee. However these are still vague concepts. A third wave coffee shop is an establishment that places a special emphasis on coffee quality origin appreciation and sustainability.
You ll hear different explanations everywhere you go some of which even contradict each other. On the roast side there was is a growing feeling that starbucks was roasting their beans too dark hence. Third wave coffee is a term coined by trish rothgeb in 2003. This small group of roasters and cafes was experimenting with lighter roast levels and bringing new exotic flavors out of well grown coffees in 1982 the specialty coffee association of america was founded giving a platform to this new style of roasting and brewing.
But what does it actually mean. This movement considers coffee an artisanal food like wine whose consumption experience can be enhanced with greater education connoisseurship and sensory exploration beyond just a cup of coffee. The third wave of coffee. Let s break down the third wave into more specific details.
The third wave of coffee third wave coffee evolved from a niche community in the 1980 s that was highly focused on the coffee beans. The idea is that each wave builds on and reacts to the last. Third wave coffee often referred to as specialty coffee was really spearheaded by coffee shops and roasters like intelligentsia out of chicago stumptown portland and counter culture north carolina. In the third wave we understand that an espresso isn t just made by a barista.
Defining the third wave isn t easy. They serve high grade specialty coffee that has been ethically sourced from locations around the world. Third wave coffee is a response to both the darker roasts and the more mass produced brewed coffee and espresso drinks. The mysteries of third wave coffee so called because the movement considers itself being to starbucks what starbucks was to folger s are unavoidable to anyone seeking good coffee today.
Third wave references the current movement within specialty coffee that appreciates coffee as an artisan or craft beverage. First we have the homey low quality dark roasted folger s and maxwell house trend popping up in kitchens and diners across the nation. Coffee in all of its processes from the origin of the harvested bean to the roasting and brewing process is treated with the same reverence as fine wine and craft beer. While all coffee comes through a similar value stream third wave coffee seeks to highlight the unique characteristics that result from the diversity of coffee.
Have you ever wondered what the term third wave coffee actually means. So we reached out to.